What did the campaign produce?
The result was measured beyond impressions and clicks. During the 26-day campaign, tracked calls were matched with the client’s confirmed closed jobs and revenue.
- Ad spend
- $500 across the 26-day campaign.
- Calls
- 20 tracked calls from the campaign.
- Closed jobs
- 7 completed, paid jobs confirmed by the client.
- Confirmed revenue
- $2,717.68 tied to those closed jobs.
- Return on ad spend
- 5.44× confirmed revenue divided by the $500 media spend.
- Cost per call
- $24.98 across the campaign window.
How was performance measured?
BoostWorks connected the paid-social campaign to tracked calls, then used the client’s operating feedback to identify which calls became closed work. That created a clearer chain from media spend to customer response to revenue.
- Create local demand
Paid social put the service in front of people within the campaign’s intended market.
- Track the response
Calls generated by the advertising were recorded as the campaign’s lead signal.
- Confirm the outcome
The client identified which calls became completed, paid jobs.
- Use the evidence
Spend, calls, closed jobs, and confirmed revenue informed the next campaign decision.
What should another business take from this?
This record shows the outcome of one campaign, not a forecast or guarantee. Market demand, offer strength, creative, budget, competition, website experience, and follow-up all affect future results. The useful model is the measurement path: connect advertising to the real business outcome whenever the operating evidence is available.